Share a Coke Activation
Coca-Cola continued its highly successful "Share a Coke" program to increase consumption within the millennial market and inspire a shared moment of happiness among them. Coca-Cola Beverages Florida asked us to develop local ideas to activate around the existing national campaign.
Share a Coke Activation
Coca-Cola continued its highly successful "Share a Coke" program to increase consumption within the millennial market and inspire a shared moment of happiness among them. Coca-Cola Beverages Florida asked us to develop local ideas to activate around the existing national campaign.
Larger Then Life Shout-Out
Digital billboards and kiosks prompted consumers to text their names and choose a date and time, allowing them to surprise friends and family members with a personalized virtual Coke.
Gift a Coke Hangtags
Share a Coke with teammates, BFF, or your soulmate. The hangtag doubles as a greeting card and includes a BOGO offer to help incentivize an additional purchase by turning sharing into giving.
On-the-Go Bags
Recycled and reusable shopping bags illustrate different ways you can share a coke.
Mobile Printing Station Trikes
To make getting your personalized Coke can even easier, we conceived a fleet of mobile print stations to drive excitement and awareness around the program.
Random Acts of Sharing
To spread the word, we created restaurant check presenters containing a Share a Coke peel and reveal bounce-back.
Pay It Forward Takeover
Aisle arches, floor graphics, and shelf blades disrupt our guests with a powerful message, #youshareweshareFL capturing their attention and encouraging the purchase of a Coke to share through a partnership with Coke, Publix, and Feeding America.
Larger Than Life Shout-Out
Digital billboards and kiosks prompted consumers to text their names and choose a date and time, allowing them to surprise friends and family members with a personalized virtual Coke.Gift a Coke Hangtag
Share a Coke with teammates, BFF, or your soulmate. The hangtag doubles as a greeting card and includes a BOGO offer to help incentivize an additional purchase by turning sharing into giving.
On-the-Go Bags
Recycled and reusable shopping bags illustrate different ways you can share a coke.
Mobile Printing Station Trikes
To make getting your personalized Coke can even easier, we conceived a fleet of mobile print stations to drive excitement and awareness around the program.
Random Acts of Sharing
To spread the word, we created restaurant check presenters containing a Share a Coke peel and reveal bounce-back.