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Outback came to us with their highly anticipated Moonshine LTO and challenged us to help them spread the word. Our solve was to create a Moonshine Name Generator allowing users to answer a few simple questions to generate their personalized name. 

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Outback Steakhouse Get Your Shine On

Outback came to us with their highly anticipated Moonshine LTO and challenged us to help them spread the word. Our solution was to create a Moonshine Name Generator that allowed users to answer a few simple questions to generate their personalized name.

Once your one-of-a-kind moonshiner name and persona were revealed, users could share and spread the word through email, Twitter, or Facebook.
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Outback went to where their demographic would be receptive; at Live Nation events, we created a photo overlay that highlighted the LTO and encouraged users to create their moonshiner name.

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