Outback Bowl Mascots
Bloomin' Man and Coconut Shrimp Girl started as a goof and quickly became a yearly tradition. I created the idea of Bloomin' man, an anthropomorphic appetizer that was everyone's buddy and embodied the brand's current campaign, "No Rules, Just right!". We announced the character at the Taste of Chicago, where he was a hit. For the Outback Bowl Watch and Win, Bloomin' man was joined by Coconut Shrimp Girl shortly after. The duo asked sports fans to pick a side by cheering on #teambloominonion or #teamcoconutshrimp. The best part about no rules is that everyone's a winner no matter who you choose.
Ranked #2 Favorite Mascot
During their six-year run as the Outback Bowl Mascots, they appeared at events, in display ads, print and tv spots. Bloomin' Man was voted one of the top three mascots by sbnation.com. The costume also received a registered trademark with the USPTO.
Outback Bowl Mascots
Bloomin' Man and Coconut Shrimp Girl started out as a goof and quickly became a yearly tradition. I created the idea of Bloomin' man an anthropomorphic appetizer, everyones buddy that embodied the brands current campaign, "No Rules, Just right!". We announced the character at the Taste of Chicago where he was a hit. For the Outback Bowl Watch and Win, Bloomin' man was joined by Coconut Shrimp Girl shortly after. The Duo asked sports fans to pick a side by cheering on #teambloominonion or #teamcoconutshrimp. The nice part about no rules is no matter who you picked everyone was a winner.
We announced the character at the Taste of Chicago where he was a hit. For the Outback Bowl Watch and Win, Bloomin' man was joined by Coconut Shrimp Girl shortly after. The Duo asked sports fans to pick a side by cheering on #teambloominonion or #teamcoconutshrimp. The nice part about no rules is no matter who you picked everyone was a winner.
Ranked #2 Favorite Mascot
Bloomin' Man was voted one of the top three mascots by sbnation.com. The costume also received a registered trademark with the USPTO. During their six year run as the Outback Bowl Mascots they appeared at events, in display ads, print and tv spots.
Bloomin' Man Success Story
Ryan Nanni of SB Nation was awarded the opportunity to be the Bloomin' Man after a year of campaigning to become the mascot. Outback responded and challenged him to retweet #FryinNanni 10,000 times.
Bloomin' Man Success Story
After a year of campaigning to become the mascot, Ryan Nanni of SB Nation was awarded the opportunity to be the Bloomin' Man. Outback responded and challenged him to retweet #FryinNanni 10,000 times.