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While at Wunderman Chicago, we collaborated with Coor's mainline agency of record Calvary and led all campaign development of in-store, on/off-premise, and event activation. Our approach was to strengthen and extend out the brand positioning as "The World's Most Refreshing Beer." Below are three concepts for a retail activation new business pitch.
While at Wunderman Chicago, we collaborated with Coor's mainline agency of record Calvary and led all campaign development of in-store, on/off-premise, and event activation. Our approach was to strengthen and extend out the brand positioning as "The World's Most Refreshing Beer." Below are three concepts for a retail activation new business pitch.

FREEZE BREW METER

Most consumers know that when the mountains turn blue on their can's or bottle's it's as cold as the Rockys. Part of the RTB was familiarizing the consumer with the reason why. The Frost brewed freeze meter did just that.
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The Frost Brewed Freeze Meter

Most consumers know, "When the mountain turns blue, it's as cold as the Rockies." The Frost Brewed Freeze Meter was born out of this and the request for merchandising that expanded on the brand's positioning statement and focused on its unique brewing process.
The Frost Brewed Freeze Meter

Most consumers know, "When the mountain turns blue, it's as cold as the Rockies." The Frost Brewed Freeze Meter was born out of this and the request for merchandising that expanded on the brand's positioning statement and focused on its unique brewing process.

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Vertical Banner

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Aisle Blade

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Thermographic coasters and glassware revealed how cold the world's most refreshing beer actually is.
Thermographic coasters and glassware revealed how cold the world's most refreshing beer actually is.
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On-Premise Neon Thermometer

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On-Premise Glorifier Display

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Endcap Stacker

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Freezer Cling & Handle

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Gift Refreshments

Everyone knows the holidays are for family, friends, and good times. We packaged up the best gift of all in a series of on and off-premise concepts to make Coors top of mind throughout the season.

Gift Refreshments

Everyone knows the holidays are for family, friends, and good times. We packaged up the best gift of all in a series of on and off-premise concepts to make Coors top of mind throughout the season.

GIFT REFRESHMENT

Everyone knows that the holidays are for family, friends and good times. We packaged up the best gift of all in a series of on and off  premise concepts to make Coors top of mind throughout the season.
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Standalone Ice Box Display
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Gift-Giving Vending Machine
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On-Premise Glorifier Displays

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Packaging drove to a promotional site that gave the consumer a chance to win from a selection of Coors-inspired prizes. You were presented with a frozen present and given 10 seconds as it begins to melt with the option to keep it for yourself or share in the holiday spirit by passing it to a friend. Gifts passed along increased our database and gave the user another chance to win again.
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Long Cold Summer

The Juxtaposition of icy environments combined with summertime activities reinforces the RTB tagline "The World's Most Refreshing Beer" and created this vibrant Coor's Light summertime campaign.

LONG COLD SUMMER

The Juxtaposition of icy environment's combined with summertime activities reinforce the RTB tagline " The World's Most Refreshing Beer" and created this vibrant Coor's Light summertime campaign.
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Long Cold Summer

The Juxtaposition of icy environments combined with summertime activities reinforces the RTB tagline "The World's Most Refreshing Beer" and created this vibrant Coor's Light summertime campaign.
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Half Pipe Two Sided Ceiling Dangler

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Coaster

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Table Tent

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Limited Edition Packaging

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Surfboard Wall Hanger
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Glorifier Display
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Bar Bucket Holder

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Railstrip Dangler
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Surfboard Standalone Display

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Endcap Display