Hand-breaded Chicken Sandwich Launch

Hardees's and Carl's Jr. were about to enter the chicken wars by deploying a variety of hand-breaded chicken sandwiches. We were asked to make the creative stand out from their existing merchandising. The deliverable was to focus on digital and static menu boards and window clings.

CKE Restaurants Hand-breaded Chicken Sandwich Launch

Hardees and Carl's Jr. were about to enter the chicken wars by deploying a variety of hand-breaded chicken sandwiches. The request was to make the creative stand out from their existing merchandising. The deliverable focused on digital and static menu boards, and window clings.

Digital Menu boards

Animations focused on quick reveals of the new offerings paired with headlines that expanded on the "Feed your Hungry" campaign tone, followed by appropriate pauses with subtle background movements.

Iconography Exploration

Product attributes received badges, helping to ensure each product's unique differentiator would stand out among the overall messaging.

Window Cling Takeover

The designs leveraged vibrant backdrops and iconography against perfectly imperfect food photography. Flavor ques like dripping honey, melting cheese, and bread flakes helped emphasize the product line's hand-made nature.