Carrabba's Creative

I led the creative development for Bloomin Brands, Carrabba's Italian Grill. As their agency of record, we helped develop the brand positioning and promotional strategy: style guide evolutions and campaign thematics for all their in-store, online, and social marketing efforts.

Carrabba's Creative

I lead the creative development for Bloomin Brands, Carrabba's Italian Grill. As their agency of record, we helped develop the brand positioning and promotional strategy: style guide evolutions and campaign thematics for all their in-store, online, and social marketing efforts.

During the brand's evolution, we created a revised Styleguide; above are a few inspiration pages that explore the use of new typography treatments, iconography combined with color blocking, and elevated food photography.

Examples of how the inspiration pages evolved into Carrabba's brand affinity media buy and Waze placements.

Interior beverage banners and menu inserts.

We handled all email and social creative for Carrabba's Italian Grill. Most email campaigns received cohesive paid and organic social media support. To grab our readers' attention, the motion within our emails consisted of simple keyframe animations to more complex motion graphics.