Outback Moonshine | Dean Caruso

Outback came to us with their highly anticipated Moonshine LTO and challenged us to help them spread the word. Our solve was to create a Moonshine Name Generator allowing users to answer a few simple questions to generate their personalized name.

Outback Steakhouse Get Your Shine On

Outback came to us with their highly anticipated Moonshine LTO and challenged us to help them spread the word. Our solution was to create a Moonshine Name Generator that allowed users to answer a few simple questions to generate their personalized name.

Once your one-of-a-kind moonshiner name and persona were revealed, users could share and spread the word through email, Twitter, or Facebook.

Outback went to where their demographic would be receptive; at Live Nation events, we created a photo overlay that highlighted the LTO and encouraged users to create their moonshiner name.