From Cutting Board To Table
Our client wanted to remind consumers that everything is better when you choose Kraft slices and shredded cheese, from snacks to sandwiches to just about anything you can think up. This is how we got them there, from start to finish.
From Cutting Board To Table
Our client wanted to remind consumers that everything is better when you choose Kraft slices and shredded cheese, from snacks to sandwiches to just about anything you can think up. This is how we got them there, from start to finish.
A Few Ways To Slice It
We explored a series of copy variations and design approaches ranging from playful to clever, reinforcing the clients' requests. Macro images showcased cheese oozing down sandwiches, in-situation product placements, and image grids highlighting usage variations.
Photoshoot Prep
We decided to shoot everything individually instead of a single stylized image to provide the most flexibility possible. Doing so allowed us to react quickly to our client's feedback and adapt the layout for additional sizes and social and paid executions.
The Finished Piece
Our client gravitated towards a product-focused approach combined with an in-situation environment. The finished ad placed the Kraft product on your kitchen's cutting board alongside your recipe's essential ingredients, while the headline reinforced Kraft's reason to believe, Bigger Slices and Creamier Shreds.
Photoshoot Prep
We decided to shoot everything individually instead of a single stylized image to provide the most flexibility possible. Doing so allowed us to react quickly to our client's feedback and adapt the layout for additional sizes and social and paid executions.